Company History

My name is Rhea Lana Riner. I began this sale in 1997 with 11 consignors and 3 racks of clothes in my living room. I wrote all the tags by hand and even rewashed and ironed many of the clothes! After my very first event, my dear husband rescued me. He had incredible vision and suggested that we computerize our event. I told him he was nuts! You see, at that time, most moms did not even know what emailing or surfing the web meant. But we gave it a shot and built a barcoding system and data entry system. We've gradually trained moms over the past 13 years and we've continued to develop and perfect our software systems and our operational systems. Who would have known that we were ahead of our time and we were the FIRST web based computerized children's consignment event in the country?

Over the past 8 years, our company has experienced exponential growth. While our Conway event continued to grow, we decided to add an additional event in Little Rock in 2004. Folks in Northwest Arkansas, home of the Arkansas Razorbacks, were asking for an event, so we added that one in 2006. All three events are extremely popular with almost 1,000 Consignors each and thousands of shoppers, while providing a wonderful service in their communities.

Meanwhile we decided to offer our software services to independent consignment sales across the country and in Canada. Little did we know that we were indeed pioneers in the field of computerized children's consignment events. Our software is the best and we have enjoyed helping other sales get established and grow with the help of our consignment management services. Although, our software is now limited to Rhea Lana's® Franchises exclusively.

In 2008, we expanded our footprint in the form of Rhea Lana's® Franchises by putting our years of expertise into a total package. By the end of 2008, we had five RL Events. Then in 2009, we TRIPLED in size with a total of 19 events in 9 states. In 2010, we DOUBLED with a total of 38 events in 15 states. 2011 ended with 47 events in 16 states. We expanded in 2012 to 62 locations in 20 states. One of the most exciting facts about our company is that we have not closed a single location in our six years of franchising! That is a remarkable record that demonstrates how much support we provide to our franchisees, how strong our franchise system is and how incredible our people are. We are thrilled to see what 2015 holds!

Rhea Lana's Flagship Operations Team

Franchise Business Review recently named Rhea Lana's Children's Consignment Events #1 in 50-99 Franchise Units and #2 in Retail in 2014. They also voted Rhea Lana's #1 in both of these categories and #12 in the Top 50 Franchises of 2013. In 2014, FBR published a Low Cost Franchise Report and Rhea Lana's was named in the Top 20 Franchises. Rhea Lana was honored with a Silver Trophy for Maverick of the Year at the 2013 Stevie Awards for Women in Business. This past year three Rhea Lana's Franchises were ranked as one of the National Top 10 Consignment Event Sales by Consignment Mommies. Over the past few years Rhea Lana's has been highlighted on both local and national levels with profile pieces in newspapers, special guest appearances on radio shows and most recently a television segment on Fox Business as well as Fox News. Rhea Lana's has been featured in several business magazines, including the NWA Small Business Journal and the Arkansas Talk Business Quarterly. In the 2011 report from Franchise Business Review on Child Service Related Franchises, Rhea Lana's Children's Consignment, Inc. ranked in the Top 10 nationally. Also in 2011, Rhea Lana's was ranked number two out of only ten Arkansas companies to be added to Inc. Magazine's 5000 list of fastest growing privately held companies.